The Art of Marketing
Performing Arts Publicity and Marketing Workshop
Wondering how to get the word out about your show? Looking for tips to do publicity on a shoestring? This workshop will focus on low-cost ways to use media relations, social media, advertising and more to connect with your audience and tell your own story effectively.
In association with Lit Fest New Westminster 2018
Anvil Centre Room 417
Sunday April 15 2018 9am-12pm
Registration Fee: $20.50 (1 class registration number 4866)
Instructor: Emma Lancaster
Emma Lancaster is a senior communications professional and bon vivant with 25 years’ experience in project management, marketing, event production, writing, editing, and media relations. Her responsibilities have included strategic communications planning; new media content and architecture development; tactical marketing planning and execution; public and media liaison; and fundraising. What this really means is that she likes to talk. A lot.
Clients past and present include DanceHouse, The Arts Club Theatre Company, the PuSh Festival, Magnetic North Theatre Festival, Vancouver Opera, UBC Opera Ensemble, The UBC School of Music, Boca del Lupo Theatre, LeftRight Minds, NOW Orchestra, Electric Company Theatre, Music in the Morning, BC Dairy Foundation, and Molson Canada, to name a few. Currently, she holds the position of Managing Director, Marketing and Development for the Coastal Jazz and Blues Society, producers of the TD Vancouver International Jazz Festival.